click bait
吸引人观看的标题或内容，但过于夸张或欺骗
网络用语·批评低质内容或营销手段
英文释义
content, especially online, that is designed to attract attention and generate clicks, typically by using sensationalist headlines or provocative images, but often delivering little or no substantive information
例句
That article is pure click bait; the headline promised shocking news but the content was trivial.
典故来源
21世纪互联网用语，由click（点击）和bait（诱饵）组成，指用夸张标题诱导用户点击，但内容空洞。